Casebook of Chinese Business Management

This book selects Chinese excellent enterprise management cases, integrating into business school education, sharing China's new story, and boosting national economic construction and enterprise transformation. It covers major theoretical aspects of management principles and 17 selected cases from manufacturing, retailing, technology/big data service, agriculture, and other industries. It includes two case study guides to help readers form a case study's thinking and broaden their learning ideas on management.

Format: Hardback
Length: 194 pages
Publication date: 04 May 2022
Publisher: Springer Verlag, Singapore

This comprehensive book delves into a selection of remarkable Chinese enterprise management cases, seamlessly integrating them into the curriculum of business schools across China. By sharing China's vibrant new narrative with readers, it serves as a catalyst for driving national economic construction and enterprise transformation.

In the ever-evolving landscape of technology, economy, and politics, Chinese enterprises stand at a crossroads, brimming with unprecedented opportunities and grappling with formidable challenges. As they navigate a sea of uncertainties, they have risen to prominence, continually refining their enterprise management concepts and harnessing practical experiences to reshape their competitive advantages and elevate their market value.

Through meticulous investigation, this book encompasses the core theoretical foundations of management principles, including planning, organizing, leading, controlling, and innovation. The 17 carefully chosen cases, drawn from diverse industries such as manufacturing, retail, technology/big data service, agriculture, and more, cover a wide range of management domains, including strategic management, entrepreneurial management, human-oriented management, information management, and organizational innovation management.

Our sincere hope is that readers will glean valuable practical insights and enlightenment from the practices showcased within these fields. Additionally, the book includes two comprehensive case study guides, designed to guide readers in developing a case study's analytical thinking and broadening their horizons in management learning.

By embracing the wealth of knowledge and expertise presented in this book, we aim to empower individuals and organizations to thrive in the dynamic business environment of today and tomorrow.

Weight: 477g
Dimension: 235 x 155 (mm)
ISBN-13: 9789811680731
Edition number: 1st ed. 2022